It is often said that a website is the showcase of a business. Indeed, nowadays, the reflex of several people, before buying a product or after hearing about a company, is to go to the website.
On average, a person will stay on a webpage for about 10 seconds. Imagine! That’s the time it took you to read the last sentence.
It is often said that a website is the showcase of a business. Indeed, nowadays, the reflex of several people, before buying a product or after hearing about a company, is to go to the website.
On average, a person will stay on a webpage for about 10 seconds. Imagine! That’s the time it took you to read the last sentence. You must make a good impression right from the start and quickly withyour website. Here are some tips to get there.
Put yourself in your customers’ shoes
It may seem CLICHÉ to suggest this approach, but it is often harder than you think to put yourself in the shoes of your client. Indeed, to wonder if the customer will find your website aesthetically beautiful is not enough. Try to ask yourself if the shopping path for your customer is clear. You can ask yourself these three questions;
- Does my client understand what kind of business we are when arriving on the site?
- Does he have access to useful information depending on where he goes in his purchasing process?
- Is it able to take action by buying or contacting the company in a clear and easy way?
Think easy and simple
Ten years ago, the tendency of the Web was to include flash animations. Although it was good, like all good things, there was excess. We could find websites straight out of the future where the animations were chained one after the other. Indeed, this could be exciting to watch, but in most cases the customer would leave the website without really knowing what the company was offering as services.
Strike hard from the beginning
As mentioned above, visiting a web page takes about 10 seconds. You must therefore attract the interest of the customer quickly. Whether by the title of your page or an image that has impact, your website must ensure that your visitor wants to see the rest of the website. That’s why the structure of your homepage has a great importance. If your information is dissimilar, your sales impact will be greatly diminished.
Be available
Have you ever visited a website where it was almost a challenge to find the contact information for the company? Indeed, some websites have a very good structure to invite the customer to buy, but when the customer wants to take action, it is not possible. Whether it’s a call-to- action button or information to contact a sales representative, make sure you’re available to your customers after they visit your website.
In closing, a website that creates a good impression increases your chances of selling and increases the number of visits. Indeed, a visitor who has enjoyed his experience on your website will be inclined to return another time. The structure of your site is therefore of paramount importance.
