Mark Zuckerberg has just signed a very important agreement with companies of authors, publishers and music composers.
During the crisis of Cambridge Analytica, Facebook made an agreement with SACEM (association of composers and music publishers to protect copyright and royalties) on March 19th and other publishers such as Wixen Music Publishing and SOCAM…
Mark Zuckerberg has just signed a very important agreement with companies of authors, publishers and music composers.
During the crisis of Cambridge Analytica, Facebook made an agreement with SACEM (association of composers and music publishers to protect copyright and royalties) on March 19th and other publishers such as Wixen Music Publishing and SOCAM (Canadian Company of authors, composers and music publishers) with the aim of enlarging the utility of its social network and turning it to the new YouTube.
The terms of the agreement remain confidential, but the objective is the same as YouTube, to pay the authors and the composers who exchange their videos (music with background sound or with video clip) on the social network But that’s not all, The agreement also includes Instagram and Messenger.
Facebook, prioritizes from now on the presence of videos on its networks, the latter had already signed with Universal Music and The label Warner Music. “indeed this type of contents in which are accompanied the best valuable advertising spaces” A strategic priority to move away charges which carry on ” FAKE NEW “and the addiction to the social networks and bet on the promotion of good quality video.
Music is often the good example.
“It has been one moment since Facebook bends about the music with in particular the hiring of an ex-manager)of Warner Music [Tamara Hrivnak, recruited in 2016, EDITOR’S NOTE], explains Chris Hayes, analyst at Enders.
” At first, we could think that the company wanted only to put itself shielded from pursuits for violation of copyright, even if it is protected by its status of passive host. But we see today that she wants to go farther and that it is important for him to develop his own YouTube. ”
According to several observers, Facebook will have quite assets to aspire and launche its own service music streaming, as: Spotify or deezer
