One of the most used terms in online marketing and in the world of startups today is the GROWTH HACKING? In the United States it has already become a profession with a strong demand and a subject that we talk about every day.
One of the most used terms in online marketing and in the world of startups today is the GROWTH HACKING? In the United States it has already become a profession with a strong demand and a subject that we talk about every day. If you still do not know what it is, you will lose users right from the start of your business and you will neglect a lot of techniques that would significantly increase the growth of your business. So, let’s solve this problem, let’s see what GROWTH HACKING is.
GROWTH HACKING is a different way of seeing and looking for how to grow a business in a market with the minimum of resources. Growth hackers are responsible for redefining products and distributing them to reach as many people as possible. In other words, they are specialists in growth. It involves analyzing a product, redefining all the characteristics that can generate growth and distributing it with channels and actions that obtain a high number of prospects in exchange for a limited budget. That’s why; in a world where the number of startups is growing at a fast pace, this professional profile is very necessary because small technology companies suffer from the lack of resources to carry out costly marketing campaigns, so they need an expert able to develop their activity without spending their entire budget.
A growth hacker is, above all, very analytical because in a profession where growth is the goal, it can not be otherwise. In the first place, the growth hacker analyzes all the activities that the company carries out, calculates the value of each and how many users brings each of these actions. Based on this study, it will analyze why some actions work better than others. It’s not enough to know which ones have more or fewer users, but you need to know why, in order to strengthen those strengths and maximize the channels through which the company gets more downloads, users, registrations or any kind of goal.
Another quality of a growth hacker is that he is extremely curious. He is always looking for new techniques to get better results, sometimes with ideas that may seem crazy. The last quality that any growth hacker usually has is that he is a person with knowledge in different fields. He is not a programmer, he is not a designer, he is not a sales specialist, but he usually knows a bit of everything and specializes in certain aspects.
