How to make your website project a real success?

– Plan your website project.
– Know the different rules of ergonomics and writing for the web.
– Optimize user navigation paths on your website.
– Structure the headings and organize the content of your website.
– Choose the right development tools to deploy your website.
– Test and evaluate the functionality of your website.
– Choose a high-quality, high-performance and secure host.
– Design an effective SEO strategy.
– Assess the audience of your website and the behavior of Internet users.

Who takes care of what?

– The project manager takes care of the analysis of your needs and the definition of the specifications, he thinks about the tool that will be used: WordPress, Drupal for a showcase site and Presta shop or Woo Commerce for a merchant site.
– The editor is the webmarker whose mission is to list the pages that will appear on the site and to take care of the writing and architecture of the site and the referencing to have a site visible on the search engines.

– Assisted by the publisher and the web marketer, the project manager designs the structure of the various page templates called Maquette, Wireframe or zoning to make your site as ergonomic as possible.

– Then, you have to code the graphic models, this gives life to the models that the web designer has made beforehand. He is also responsible for the integration of content: images, videos and texts.
– At the same time, the developer creates the specific features you need, such as a payment, reservation or donation module.

Finally, the site is secure against attacks and intrusions. To be put online, the site is linked to a domain name which is its address and to a hosting which is the place where to store them online.
The site is then reviewed and reviewed by the entire team. More than a hundred points are checked before and after it is put online to ensure its proper functioning.

Once the site is online, you can always make changes. Your communication support is regularly updated from a technical point of view, which guarantees its operation and also protects it against malicious attacks.
Other adaptations are necessary for your site, in order to enrich and improve it:

– Menu organization (headings, page order…): to make your site more attractive, clearer and more accessible.
– Optimization of content (architecture, vocabulary, titles…): for your texts to become more precise and concrete, this is fundamental in terms of referencing.
– Optimize the ergonomics of your site (drop a banner too high, move a call to action button…): so that users can stay on the site and take action (quote, contact, request information or appointment, purchase).
In short, optimizing SEO means making your site easier to access and more attractive, so that search robots can interpret it best, and making the user experience more enjoyable.

Several e-Marketing actions can also enter into your strategy without your site experiencing any major changes: creation of a video sequence, animation of its pages on social media, implementation