If a picture is worth a thousand words, imagine how much it is worth once converted to Dirhams.
You have less than three seconds to get your customer’s attention. Three seconds!! Make it count.
The average Internet user is bombarded with ads, news, emails and ads, so users have learned to focus with laser precision on the only content they need. Make yours count by using the best photos of your product.
In addition, most people learn better through observation and images. Product photography can increase your sales in an incredible way. The more attractive your products are, the more they attract customers, and one of the reasons photography is so essential is that people aren’t very good at describing the things they see.
Here is how you can maximize the potential of photography:
By eliminating the disorder in your image and focusing on the product, you not only create a more versatile image that you can use for many things, but you can also help increase the perceived value of your products and your brand as a whole.
– Remember the context of the image and background. This is relevant for product images, where a coherent background allows to remain focused on the product, and also for lifestyle images, where the customer seeks empathy and recognition in the articles and style around the product.
– Consider the design of your website when preparing photo shoots. Will the design be optimal with images in landscape, portrait or square format? Is there enough space or contrast for the text to be used next to or above the image? Ideally, the designer will have a library of quality images at the beginning of the project to allow him to shape the design around it, which will greatly improve the design process
– Consider alternative views of each product. Close-ups, below, from inside to outside, etc. The more detailed options you can present to your potential customer, the more he will understand the value of the product and the fewer questions he will have. This also minimizes the risk of product return, which contributes to a poor understanding of the product.
– Use high resolution photography whenever possible. Not only does it enhance the product, but it also provides clearer images on screens and adds a detailed zoom feature to the website.
In summary, Consider finding and investing in the work of a trusted photographer, with whom you can clearly define and showcase your product vision.
