Why this interest about content Marketing ?

Content marketing is about creating and distributing valuable, relevant content to attract and gain a clearly defined audience, with the aim of transforming perfect foreigners into prospects, then into customers. It has exploded in popularity over the past five years.

Content marketing is about creating and distributing valuable, relevant content to attract and gain a clearly defined audience, with the aim of transforming perfect foreigners into prospects, then into customers. It has exploded in popularity over the past five years.
Content marketing means producing and using its own content for marketing purposes rather than “renting” time and space for advertising on someone else’s media. This content can take many different forms, including those familiar to you: white papers, seminars and webinars, blog posts, photos, videos, practical guides, case studies, research findings, Internet radio, etc.
The ultimate goal of content marketing is therefore to attract and retain customers by constantly creating relevant and valuable content with the intention of changing consumer behavior in its favor. It’s an ongoing process that needs to be integrated into your overall marketing strategy.

Content marketing is about communicating engaging and useful information to your potential buyers to educate them to become customers without trying to sell. It's the prospect who, at some point, makes the decision to buy because your content has informed him and inspired him to trust.
It’s a non-intrusive marketing that consumers love because it’s the information they’re looking for to help them make their shopping choices and decisions by making them smarter. The essence of a content marketing strategy is the belief that if a company consistently provides quality information to potential buyers, they will end up rewarding it by choosing to buy from it.
It’s no longer a secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, empowers you to become a leading voice in your industry, and provides the audience with useful, actionable content they need to solve their problems.

Advertising or content marketing?

The main purpose of advertising is to promote strong sales of strong images and slogans (which is reflected on the web by advertising banners in all forms). Content marketing focuses on the commitment to a lasting relationship with customers and prospects with the help of qualitative content that will support a future business relationship. Content marketing is therefore very popular on social networks or in blogs. We can also think that a website with quality content will tend to favor a better conversion rate.
To conclude, content marketing is inexpensive, secure, available to anyone in any industry, and beneficial in many different areas. The sooner you start investing in it, the sooner you start seeing the best results ever. Whether it’s for increased traffic, higher conversion rates, or simply better relationships with your customers, there’;s no reason content marketing is not included in your marketing strategy.