A website is generally considered corporate when his main purpose is to promote the image of a company, brand or organization to the general public, the media, shareholders, suppliers, potential customers or any other potential partner. In a way, a corporate website can be considered a showcase website. In particular, it is opposed to a commercial website whose objective is to generate commercial requests.

Why create a corporate website ?

Large companies often separate their corporate website from sites with a direct commercial vocation. Indeed, as soon as the target audience is different, the expectations are different, and the objectives are different, the sites should be well separated, in accordance with the company's digital strategy.

Which content for your corporate website ?

In general, the following points are highlighted on this type of website:

Advantages :

Considerable time saving :

The creation of a website will give visitors a great opportunity to learn more about the company. This will allow managers to avoid wasting time on the phone to answer repetitive questions.

Better professional image :

If the website is modern, professional, intuitive and rich in valuable information, it will certainly enhance the company and improve his image.

Saving money :

Printing and distribution costs will be reduced, customer relationship will be improved, turnover will increase, the company will gain additional notoriety, etc.

Develop your customer relationship :

The company's website can also help to give a better service to customers. By adding a complete and accurate (FAQ), customers can quickly find answers to their questions, the company will reduce the waiting time on the phone, while making it easier for customers.

Stand out from the competition :

Today, if your customers can't find you on the Internet, they will certainly find offers from competitors who will hold your market share.