Social media is a word that includes social media and social networks, it allows internet users to be put in touch with each other and exchange data via different tools.
Social media marketing does not resemble the traditional media that broadcasts a single target, these are platforms that have several specificities.
Social media marketing is one of the marketing strategies that applies to social networks such as Facebook, Instagram, LinkedIn, twitter … each network has its own characteristics and this requires a lot of control on the part of the service concerned.
Social media or SMM is the indispensable tool to increase the notoriety of a brand or a company in order to create an interaction between the customer and their clients.
Social media marketing is one of the communication methods adopted on social networks in order to get closer to customers.
To answer this question, we have opted for the simplest, most effective and relevant answers:
Companies are beginning to understand the usefulness of investing in social media, they have proven their functionality to achieve real results (Leads, monitoring, social selling …) but also establish a relationship between the customer and the company that is based on exchange, discussion, speed …
Social networks allow customers to facilitate the recruitment of new clients and also to retain existing ones.
According to research that has already been done there is a much higher chance that your ROI will be higher thanks to social networks.
This means that social networks is a good and profitable strategy, in this perspective you don’t need to pay to gain an audience, but if you use social networks in a daily and correct way, you will get an audience for free.
Thanks to social networks you can make a survey, a mutual and natural exchange which is impossible otherwise.
The timing of content distribution is a special opportunity to increase the visibility of the brand concerned.
The improvement of customer loyalty is very crucial, it is essential that the social media marketing department prepares a strategic plan, and through this, the customer can take advantage of the means of social networks as well as the advantageous relationship with their customers.
Every distributed content is a new chance for social media users to convert to potential customers, every new post, comment, or blog posted on your social network is a new reaction between you and your customers that will turn into visitors to your e-commerce site or storefront and eventually buyers.
Interactions are not necessarily conversions but interactions that are positive can convert to real customers.
What pushes the conversion rate to be high is the fact that the brand reacts as an individual, and the Internet user trusts people more than companies.
Studies that have been done show that the conversion rate of social media is always higher than that of traditional marketing.
The social media marketing reduces costs that encourages to spend a little time per day to develop and maintain the positions disseminated on social networks, with a lower cost, social networks allow the exchange between the recruitment of new subscribers who will become real customers, the good measurability (number of views, number of I like, number of clicks), and the speed of sharing.
Making social media marketing is not only about the animation of pages on social networks but above all how to manage them in a very professional way through the development of a content strategy specified for a particular target.
On social networks everyone becomes a commentator (individuals or brand) so all the critics are exposed before the eyes of the company.
Finally, social networks represent one of the communication channels like the phone call, everything will depend on your interaction with your customer, whether you will demonstrate a high level of customer service that will help you create a beneficial relationship with the customer.
Social networks is a universe of interaction between the customer and its clients or fans, it is a good communication strategy that does not require a lot of money, and just requires serious, punctual, and relevant work to acquire an audience that can become in the future real customers.