Social media has the potential to be a powerful marketing tool for your business. You can use platforms like Facebook, Twitter, Linkedin, Pinterest and Instagram to connect with your target audience and encourage them to become customers.
But it is not enough to create profiles, social media require strategy and maintenance to be effective. These platforms can be useful to win and convert potential customers, but only if you are willing to invest the time needed to create a strong social media presence.
A great way to get the most out of your social media profiles is to use SMO. A strategic approach will help you develop your profiles more effectively and interact with your subscribers.
1. Optimize your strategy
The lack of a social media strategy has been a barrier for businesses for some time. On the one hand, it is still quite recent, and on the other hand, social media is constantly evolving.
28% of brands believe that lack of strategy is the main obstacle preventing them from becoming a social enterprise. To optimize your social media marketing campaigns, you must have a strategy with clearly defined goals and objectives.
A social media optimization strategy needs to focus on increasing your presence and achieving measurable results.
This explains how to implement your strategy in seven steps:
- Make sure your social goals solve problems
- Work across your organization
- Focus on networks that add value
- Create engaging content
- Identify business opportunities
- Commit instead of ignoring
- Track, improve and market your efforts
2. Perform a keyword search
One of the essential skills you need to have is the ability to search for the most relevant keywords, the search for the most relevant keywords is to identify the phrases and topics your target audience is looking for, in order to create relevant content for him. The same applies to social media optimization.
You need to know what topics, hashtags and keywords your target audience is using in order to share content that matches their interests. Keyword search will also help you know which hashtags and phrases to use in your social media posts to increase your chances be found when people are looking for content that is relevant to your brand.
Here is an example. Let’s say that you are a digital agency in Marrakech. People looking for the hashtag #creationsiteswebmarrakech on Instagram are more than likely part of your target audience. So you want to ensure that your social media messages are considered for this type of research.
But how do I know which keywords will be most important for your brand?
SEO uses a variety of tools to determine how often key words and phrases are searched. But those numbers don’t necessarily correlate with the use of social media.
To get an idea of how often a keyword is used on social networks, you can use google keyword planner.
3. Optimize your profiles
Optimizing your website is essential. The content of each page helps search engines understand your website. So when people are looking for topics related to your site, search engines know they need to recommend your content.
Social media optimization is very similar. However, instead of optimizing your website, you need to optimize your profile.
Creating your profile seems like a pretty easy task, and yet one of the biggest mistakes companies make is not making the most of the space available on their social profiles.
. Many companies rush to launch their pages and leave some forms empty. This is what it takes to build a solid foundation.
– Profile photo: Your profile photo must be your company logo. If you are an independent, a consultant or a personality, you can use a photo of yourself.
– Username: Use your company name!
Using the brand name makes it easier for customers to find you when they search for your profiles on social networks. You can use several tools that are available on search engines to check if your company name is available on different social media channels.
– Organic: Clearly indicate what your company is doing. If possible, include a link to your website in your biography to increase traffic. The use of relevant keywords in your biography will also give your page greater visibility in searches.
Above all, complete your profile completely. Websites like Facebook and Linkedin allow you to enter a lot of information about your company. Unfortunately, many companies leave these fields incomplete because they rush into the process. But the more complete your profile, the more your page will stand out
4. Share original content
After performing a keyword search to determine the types of content your audience is searching for on social media, you will need to create content around it.
There are two main types of content that you can publish on your social profiles: Original content and links to content from other sites.
When posting content from other sites, you need to select content that is of value to your audience. Everything you share must serve a purpose and interest the people of your target audience.
When creating and sharing content, there are a few things you need to keep in mind, such as including images in your content. You will retain the interest of your audience by having visual elements in your content and the content you share from other sites.
When creating content, you must also try different titles and accompanying texts. The text you include will have a major impact on the click rate, which is why it is recommended to create a few different titles and test them to see which ones collect the most answers.
Once you have written a post and are ready to share it, you can also consider including hashtags, depending on the platform. This will allow you to track interest in the topic and see if anyone is talking about your content.
The content can have a significant impact on your SMO strategy. By creating and sharing content, you can get more people to view your social profiles and win new subscribers.
5. Schedule your positions
There are many tools to pre-program social media messages, and you should take advantage of them. This will save you from having to log into your accounts several times a day or remember to publish new content.
By programming your content, you can also ensure that you publish it when your target audience is active on each platform.
When you publish depends on the social site. People are active on certain social sites at different times of the day, and it also varies with demographics. You will need to determine when your target audience is using each platform most.
6. Conduct analyses
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