40% of Internet users around the world buy where they bought products online, representing more than one billion online buyers. In Morocco, there are more than 9 million transactions each year. E-commerce is booming and will continue to grow in 2020.
But as businesses innovate and try to give consumers what they want, the online retail space is changing rapidly. So if you focus on the following 8 important tips, you will certainly be able to build a cost-effective e-commerce site.
- Do not rush the launch.
One of the biggest mistakes that e-commerce entrepreneurs make when they don’t succeed is rushing or forcing the launch of a website.
You have only one chance to launch your website and you can’t be wrong!
Although it is okay to buy your domain name and create a kind of “Under construction” page, you should avoid making big revelations until you have done a considerable background work (content marketing, paid advertising, SEO, social media, etc.) - Focus on the user.
It is no secret that the biggest flaw of e-commerce companies is the inability to let their customers touch, feel and see (first-hand) products before making a decision.
Although there is no solution to this problem today, you can still compensate for this deficiency in another way.
Some of the best are:
– fixing appropriate prices;
– Reduce shipping costs;
– simplification of the payment process through simplified shopping baskets; – And the establishment of a reliable notification system (etc.).
3. Test absolutely everything.
You have set up your website and it is in good condition.
Is that good enough?
No!
It is now one of the most important steps towards success: the TEST. Before, during and after the launch of your online store, you need to spend time testing and analyzing the performance of your website. Again, you need to put customers first and think about what works and what could improve their experience.
There are different elements and different ways to test your e-commerce site. However, it is above all important to carry out these tests
- Safety tests
• Testing of transactions
• Performance testing
• A/B Tests
• Usability tests
4. Don’t forget social media!
Social media is everywhere. Purchasing decisions for new customers involve social interactions more than ever.ts:
Companies need to be aware of their role in this environment and take steps to attract these social clients. Thus, close collaboration with social media becomes an essential tactic for any e-commerce.
This is why, when creating your website, it is important to keep in mind the points of contact with which your customers will interact with social networks.
It is clear that mobile commerce (m-commerce) is growing, so that new retailers cannot ignore this trend when building their website. Being responsive to the needs of mobile phone users is part of a user-centric design strategy, companies need to know how their buyers achieve them and they need to strive to make this trip simple and enjoyable.
So, if you’re building an e-commerce site, it’s crucial for your company’s success to focus on a fully responsive design – from the home page to the thank you page.
A cost-effective e-commerce site currently needs to be adaptable to any access device, in order to provide a user-friendly experience that builds customer loyalty and conversion. Online shops that do not follow the mobile trend will soon disappear.
https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics
6. Stay at the forefront of SEO.
Global competition is one of the biggest challenges for new online stores. Search Engine Optimization (SEO) is an essential tool to stand out.
After searching for your keywords, build your website by embedding SEO on it. This means that your pages will be optimized for search engines, so that your site will be easily found by Internet users.
Since the main menu will be displayed on almost all pages of the site, the site is most likely to be indexed in the search results. It is therefore very important to take SEO into account when developing the main menu.
7. Collect information.
Unless you plan to launch a single site and move away from it (most entrepreneurs are tempted to keep trying), it is essential to build databases that will contain customer information, this could be very beneficial for future launches.
- Continue to evolve.
I mean, never stop evolving.The technology, trends and tastes of customers will change, and you need to do the same if you want to succeed in such a variable market.
With these eight tips, you can be on the right track to become a successful e-commerce entrepreneur.
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