The brand is what define a company and sets it apart from its competitors. however, in the age of digital a catchy name and a nice logo are no longer enough to attract the interest of modern consumers. So how are we going to create a strong brand identity that will attract the attention of your target audience? To begin it’s useful to understand the latest brand trends. To help you, we have taken the liberty of compiling information on the most important trends and developments in branding. From designing social media logos and hashtags to customer focused strategies, we have all the information you need to track your competitors and stand out. to be noticed companies needs to be everywhere It’s no longer enough to have a physical store that is being promoted online. If you want to thrive in the digital age, you need to have a website and be present on multiple social media platforms as well. Because on this trend, many companies now choose to create logos with changing shapes. This simply means that your logos change in size, complexity or color depending on how you use them. For example, you can have a main logo that you can use for your website and create a simpler icon for your Instagram account you can also consider creating a monochrome logo that can be used as a watermark on photos by having these different variants you can guarantee consistency, regardless of the medium on which your logo is displayed. In others words, it allows customer to recognize you brand in different ways, this increase the chance of recall of the brand.
1.Brand history
Brand history is not a business story it’s more than that when the focus is on creating human connections. This is the process of sharing emotional information about how the brand came into being. Everyone likes to listen to stories and news when they are transmitted through a story that has a better memory of the brand. History connects the public with culture, values and history that will unite people.
Clients identify and trust stories when they are linked to them and are personalized. the design of the packaging must communicate the brands history and emotion in a way that creates an emotional connection with the public contact a digital agency to create designs that will transmit history in a creative way. Another way to humanize your brand is to get people behind the scenes, which can be done by sharing employee stories on the brand’s social media which increases the connection between people.
2.brand visual content
Man is a visual creature. We are naturally more capable of retaining images than any other form of content. However, from a brand marketing perspective, this does not mean that all types of visual content can elicit the same reaction from your target market.
According to Hubspot branding can attract 67% more attention than advertising and other promotional content. This can be attributed to the fact that this type of visual content aims to promote your brand without risk of open advertising.
In addition, this type of content allows you to generate new leads more efficiently on social media. With all kinds of content circulating on these networks, Gifs, graphics, infographics, videos and others.
This is important, especially since Facebook recently modified its algorithm to focus information flows on friends and family rather than ads.
As a result, you will see that many B2C marketers are now focusing on creating videos and webinars, according to the Content Marketing Institute.
Of course, before implementing this strategy, be sure to create visuals that reflect your brand’s aesthetics. For example, if it’s an infographic, use your official font style or decorate it using your color scheme. If it is a video, add your logo to the bottom corner of the video. This way, customers will know that you have produced the content. This allow you to
For more ideas on how to take advantage of this strategy, you can consult a digital agency that will be able to help you implement an effective visual content marketing strategy.
4.Branding on social media
Internet accessibility has paved the way for an active social media culture.It has transformed sites like Facebook, YouTube, Pinterest, Twitter and Instagram into places to develop your brand.That’s why it’s not surprising that 90% of organizations use social media to build brand awareness. That said, you should be careful how you present your products and services on these platforms. A good way to start is to determine which sites your customers use the most and to study the format of each social network. After all, these platforms are focusing on different types of content. For example, Twitter relies more on written content while Instagram relies on visual content.
Next, you will need to create a consistent visual theme for your accounts. This involves creating a color palette and having a standard for editing and formatting photos to give your brand a stronger identity.
Finally, you will have to develop a voice for your brand. Do you want to look formal? Strange? Pathetic? Stay awake
5.Online Communities
Customer interaction has many faces. It can take the form of social media comments, instant messages, phone calls, e-mails, or even hashtags on their messages, as we have already said. Apart from that, there is another type of customer interaction that helps you build loyalty in online communities.
Your customers use these online communities to interact with each other. With them, you can connect your customers with like-minded people and create deeper relationships between them and your brand. Consider this participatory experience as an informal meeting, as if you were inviting friends to take as if you invited friends to have coffee to discuss your interests.
Being able to participate in brand discussions allows consumers to have more confidence in a company.
In addition to fostering loyalty, online communities are also a great way to understand the wishes and needs of your customers. This reduces the need for in-depth social media monitoring to detect trends, as you can see what they are discussing on your servers
6.A responsible brand
In 2020, the brand is focused on social well-being and its practical elements. In this area, the company’s reputation depends on the public’s reaction to what companies are doing to support the current environmental situation.
People like good brands, brands that are sensitive to the company’s painful points and try to address them through branding and marketing activities.
An appropriate branding strategy helps build trust, raise awareness and encourage social change. People want brands that care about the environment and are more intentional in terms of diversity, opportunity and inclusion.
7.Advertising against publication
Open advertising has long been regarded as a nuisance by consumers. In fact, about 9 out of 10 buyers find ads more intrusive today than they did a few years ago. More often than not, ads are seen as a mess in their social media feeds and distractions in their daily travels. On the other hand, many consumers simply ignore the ads they see.
In order to deal with this problem, several brands have used advertising. This allows them to capture consumers’ attention by essentially doing the opposite of promoting their brand.
It should be noted, however, that while anti-subsidy advertising can be effective for brands, it can be difficult for small businesses to implement. After all, major brands already have a name. So they can easily benefit from such a boost.
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